Kyiv, Ukraine – September 11, 2025 — Leading technology companies MacPaw and N-iX have joined forces to launch Social Agent, a board game that teaches social responsibility, volunteerism, and charity through interactive gameplay and teamwork. The game shows how businesses and society can work together to make a real difference, from small local initiatives to large corporate projects.
The purpose of Social Agent is simple: to demonstrate how everyone can contribute to positive change, from small personal actions to broader, systemic solutions. The game explains the difference between corporate volunteering and charity, explores approaches to corporate social responsibility (CSR), and shows how even small steps can create meaningful impact.
The game includes term cards, real-life initiatives, reputation tokens, visual prompts, and two modes of play — competitive and cooperative. Each session lasts 30–45 minutes, making it perfect for educational activities, team-building exercises, training sessions, or community events.
Social Agent is designed for:
Corporate teams: as a modern team-building tool that helps colleagues understand the social role of business.
Educational and non-profit organizations: to make learning about CSR interactive and engaging for students and community groups.
Adults and children: to learn how social responsibility works in Ukraine and beyond, and to see the role each person can play in driving change.
“We believe that social responsibility starts with small steps — whether personal or corporate. That’s why we created Social Agent: to show, in a simple and engaging way, how volunteering, charity, and sustainable practices can make a real difference. At the same time, we wanted to highlight inspiring examples from Ukrainian and international businesses,” said Anna Manukhina, CSR Lead, MacPaw and Director of The MacPaw Foundation.
“Partnering with MacPaw on creating the Social Agent is a great example of how tech companies can join forces to make a positive impact. We transformed our years of experience and complex CSR concepts into an interactive game to show that social responsibility isn’t just about big business — it’s about each of us. And we firmly believe this knowledge should be accessible to everyone — from students to corporate teams,” added Natalia Solina, CSR Lead at N-iX.
Social Agent is more than entertainment — it’s a hands-on tool for learning about social impact, while also fostering collaboration, critical thinking, and civic engagement.
About N-iX
N-iX is a global software development service company that helps businesses across the globe expand their engineering capabilities and develop successful software products. With more than 2,400 professionals and over two decades of experience, N-iX offers expert solutions in software engineering, cloud, data analytics, embedded software, IoT, machine learning, and other tech domains covering a wide variety of sectors, including finance, manufacturing, telecom, supply chain, and retail, to name a few.
In addition to its technological expertise, the company actively fosters social responsibility. In 2018, the IT is Charity Fund was established, funded by contributions from both employees and the company itself. Thanks to this initiative, more than $6.2 million has already been contributed to support Ukraine.
About MacPaw
MacPaw is a global software company that creates innovative solutions to boost productivity for Mac users worldwide. Founded in Kyiv, Ukraine, with a subsidiary in Boston, MacPaw has nearly two decades of experience crafting beautifully designed software used by millions worldwide, including flagship products CleanMyMac and Setapp. Now helping lead the shift into Software 3.0, MacPaw is harnessing machine intelligence through Eney, an AI-powered “Computerbeing,” to empower individuals, teams, and developers driving the next generation of human-computer interaction.
MacPaw Foundation
The MacPaw Foundation is the corporate charity arm of MacPaw, established in 2016 to implement the company’s social and charitable initiatives. With the onset of russia’s invasion of Ukraine, the Foundation took on a pivotal role, channeling both internal funds and external donations to support those defending Ukraine and to provide critical aid to civilians in need.
Uniquely dedicated to non-lethal assistance, the MacPaw Foundation stands out for its unwavering commitment to positively impacting Ukrainian lives during this challenging time. To date, MacPaw has contributed over $12 million to relief efforts, capacity building, and medical equipment that help save lives. Inspired by the global support of MacPaw product users, the Foundation expanded its reach by initiating fundraising campaigns.
Thanks to this collective effort, over $1 million has been generously donated by MacPaw users and Ukraine supporters worldwide, amplifying the Foundation’s capacity to help more Ukrainians.
Kyiv